- Aesthetic- concerned with beauty or the appreciation of beauty
- Arbitrary – based on a random choice or personal opinion.
- Bauhaus - an art school in Germany that combined crafts and the fine arts, and was famous for the approach to design that it publicised and taught.
- Bleed - When a graphic object extends through another in an unwanted manner. It is then trimmed so there is no chance for a white line on the edge
- Consumerism - the protection or promotion of the interests of consumers
- Calligraphy - decorative handwriting or handwritten lettering
- Colour theory- the visual arts, colour theory is a body of practical guidance to colour mixing and the visual effects of a specific colour combination.
- Culture- the arts and other manifestations of human intellectual achievement regarded collectively.
- Contemporary -living or occurring at the same time.
- Dichotomy – two contrasting and opposing ideas, the difference between them
- Ergonomics - the study of people's efficiency in their working environment
- Ethereal – dainty, elegant, seemingly not of this world
- Futurism- an artistic movement begun in Italy in 1909 that violently rejected traditional forms so as to celebrate and incorporate into art the energy and dynamism of modern technology
- Flux - the action or process of flowing or flowing out. continuous change.
- Golden Record -A golden record is a single, well-defined version of all the data entities in an organizational ecosystem.
- Harmonic- Image, logo etc all working in harmony in a design
- Ideology – a set of opinions and/or beliefs by a group or individual.
- Infographic - a visual representation of information or data, e.g. as a chart or diagram
- Industrialization- The process in which a society or country (or world) transforms itself from a primarily agricultural society into one based on the manufacturing of goods and services.
- JPEG (Joint Photographic Electronic Group) - A common process for compressing digital images.
- Kerning - Modifying the horizontal space between letters.
L
- Layers - A tool within graphic software that permits the user to gather, organize, and re-edit their artwork.
- Leading -the vertical space between lines of type
- Metaphysical – abstract theories relating to that of time and being. Relating to the first questions.
- Modernism ▪ a style or movement in the arts that aims to depart significantly from classical and traditional forms
- Oblique- A Roman typeface which slants to the right. Often confused with italics.
- Perception- the way in which something is regarded, understood, or interpreted.
- Post Modernism - 20th-century style and concept in the arts, architecture, and criticism, which represents a departure from modernism and is characterized by the self-conscious use of earlier styles and conventions, a mixing of different artistic styles and media, and a general distrust of theories.
- Pixel - The smallest picture content that can be individually assigned a colour.
S
- Semiotics- the study of signs and symbols and their use or interpretation.
- Symbolism- the use of symbols to represent ideas or qualities.
- Specifications - detailed description of the design and materials used to make something.
- Surrealism - 20th-century avant-garde movement in art and literature which sought to release the creative potential of the unconscious mind.
- Typeface - A typeface consists of a series of fonts and a full range of characters such as, numbers, letters, marks, and punctuation.
W
- White Space - In page layout, illustration and sculpture, white space is often referred to as negative space.
